Branding Motion & AI STUDIO

Branding Motion & AI STUDIO

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/PAULA

/PAULA

NATAL/

NATAL/

/SERVICES

BRAND_OS

MODULES

MODULES

Identity Setup
Visual System
Motion Behaviour
Applications
AI Layer

A brand identity rarely fits inside a brand guidelines PDF that gets opened once in a while. It lives in everything you create every day: documents, presentations, proposals, social content and communication materials.

BRAND_OS is a modular brand operating system. A living workspace that brings together everything your team needs to create with clarity and consistency: visual identity, design components, templates, motion and an AI layer built around your brand's knowledge.

Every module you add expands the system and improves the way tools like Claude, Canva and Gamma work with your brand. Instead of starting from scratch every time, everything is built from the same shared foundation.

Start with what you need today. Let the system grow as your brand grows.

+ info

+ info

VIDEO & MOTION

ASSETS

Product Demos
Launches
Campaigns

I handle audiovisual storytelling for campaigns, launches, and product demos. The goal is to translate complex ideas into motion that clarifies the message and creates a real connection with the audience.

Starting from a script, I manage the technical post-production by blending motion graphics, AI-driven art direction, and editing.

It’s about building a visual language where every decision is intentional: ensuring the piece is understood, functional, and supports the momentum of the launch.

/SELECTED

PROJECTS

FixAFeel

Branding, Motion, AI

Cover

POP

Motion, AI

Pop Cover

Open Innovation

Branding

animatedLogo

Digital Ethics

Motion

Video Cover

empathy.co

Branding, Motion

empathy.co logo

Motive Market

Branding, Motion

Video Cover

Infographysics

Motion

Infographysics

/TRUST THE PROCESS

TTP #1: POP

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laundry

Everything that gets left out of Instagram and LinkedIn

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TTP #1: POP

laundry

Everything that gets left out of Instagram and LinkedIn

Designer specializing in audiovisual communication and branding. I integrate motion and AI to build coherent, scalable brands that are easy to manage.

Paula Natal

My path into design began through architecture and music: crafting 3D visualisations and designing posters, tickets, and visuals for concerts and festivals. Those early years were analogue, noisy, and full of energy. They taught me to design with emotion and instinct, long before screens and design systems came into play. And because everything was printed, they also sharpened my eye for detail; mistakes were often harder and slower to fix.

Moving into the digital space, I took on roles in marketing, branding, and product design for brands such as Vodafone, Tous, Zara, Carrefour, Philips, and Bosch. My work there focused on delivering a wide range of visual outputs across different formats and needs.

Later, I moved into the world of startups: a fast-paced, collaborative, and sometimes contradictory environment. My focus shifted to shaping and scaling identities from within. I learned what it truly means to sustain a brand over time: balancing vision with consistency, creativity with strategy, and design with usability.

These days, I’m exploring motion and how AI can open up new ways to create, feel, and understand what a brand is, and how it speaks to people, moving beyond the static and the expected.

On a personal note, if I were to describe myself in one sentence, I’d say I always aim to enjoy what I do. That probably comes from my curiosity; I love learning new things, and when something sparks my interest, I can’t help but dive deep into how it’s made.

/ expand info

If you want to know more about me or my projects, or just feel like chatting about something you've read here, now it's your move 😉

Give me a call

send an email

Start the loop

Paula Natal

My path into design began through architecture and music: crafting 3D visualisations and designing posters, tickets, and visuals for concerts and festivals. Those early years were analogue, noisy, and full of energy. They taught me to design with emotion and instinct, long before screens and design systems came into play. And because everything was printed, they also sharpened my eye for detail; mistakes were often harder and slower to fix.

Moving into the digital space, I took on roles in marketing, branding, and product design for brands such as Vodafone, Tous, Zara, Carrefour, Philips, and Bosch. My work there focused on delivering a wide range of visual outputs across different formats and needs.

Later, I moved into the world of startups: a fast-paced, collaborative, and sometimes contradictory environment. My focus shifted to shaping and scaling identities from within. I learned what it truly means to sustain a brand over time: balancing vision with consistency, creativity with strategy, and design with usability.

These days, I’m exploring motion and how AI can open up new ways to create, feel, and understand what a brand is, and how it speaks to people, moving beyond the static and the expected.

On a personal note, if I were to describe myself in one sentence, I’d say I always aim to enjoy what I do. That probably comes from my curiosity; I love learning new things, and when something sparks my interest, I can’t help but dive deep into how it’s made.

/ expand info

If you want to know more about me or my projects, or just feel like chatting about something you've read here, now it's your move 😉

Give me a call

send an email

Start the loop

Paula Natal

My path into design began through architecture and music: crafting 3D visualisations and designing posters, tickets, and visuals for concerts and festivals. Those early years were analogue, noisy, and full of energy. They taught me to design with emotion and instinct, long before screens and design systems came into play. And because everything was printed, they also sharpened my eye for detail; mistakes were often harder and slower to fix.

Moving into the digital space, I took on roles in marketing, branding, and product design for brands such as Vodafone, Tous, Zara, Carrefour, Philips, and Bosch. My work there focused on delivering a wide range of visual outputs across different formats and needs.

Later, I moved into the world of startups: a fast-paced, collaborative, and sometimes contradictory environment. My focus shifted to shaping and scaling identities from within. I learned what it truly means to sustain a brand over time: balancing vision with consistency, creativity with strategy, and design with usability.

These days, I’m exploring motion and how AI can open up new ways to create, feel, and understand what a brand is, and how it speaks to people, moving beyond the static and the expected.

On a personal note, if I were to describe myself in one sentence, I’d say I always aim to enjoy what I do. That probably comes from my curiosity; I love learning new things, and when something sparks my interest, I can’t help but dive deep into how it’s made.

/ expand info

If you want to know more about me or my projects, or just feel like chatting about something you've read here, now it's your move 😉

Give me a call

send an email

Start the loop